Common Misconceptions About PPC Keywords

As with any developing technology, some people hold misconceptions about PPC keywords. Some are completely false, while others are based on half-truths that simply need some clarification. While I can’t pretend that I’ve seen it all when it comes to misconceptions about pay-per-click (PPC) marketing, there are a few about keywords I want to address.

5 Pay Per Click Account Items You’ve Gotta Review in the New Year

Note: This post was originally published on LinkedIn. Click here to view the original post. The beginning of the year is a great time to take an in-depth look into your pay-per-click (PPC) accounts and assess its architecture. Much like an annual checkup with a doctor, it’s important to review every component of your account at […]