Google announced several major Adwords enhancements last Tuesday that are sure to revolutionize marketing on the platform. Here’s my take on three that have the greatest opportunity for global-minded marketers.
Yesterday Instagram announced a change to the way posts are displayed marking a move away from a chronological user experience to one that is algorithm based. If you’re a user of the platform, you start to see what Instagram deems important to you first, rather than seeing what was posted most recently.
As search engine algorithms continue to adjust and place a greater and greater emphasis on user experience, the need for robust insight into how human beings, not robots or spiders, interact with the websites they visit. For many website owners, it can be difficult or intimidating to collect the information needed to gain true insight […]
Let say you’re trying to use paid search ads promote physical therapy services solely to people who are claiming workman’s comp. Essentially you must reach a group of people who meet a specific requirement. You know the value paid search has in reaching and converting people like those in your target audience, but you have […]
As with any developing technology, some people hold misconceptions about PPC keywords. Some are completely false, while others are based on half-truths that simply need some clarification. While I can’t pretend that I’ve seen it all when it comes to misconceptions about pay-per-click (PPC) marketing, there are a few about keywords I want to address.
NBA Legend Karl Malone recently gave a pretty eyebrow-raising interview which is currently getting quite a bit of attention. Most of that interest centers on the comments he made about fighting former teammate, Kobe Bryant, but what I want to look at is what he said about the use of analytics in sports.
Note: This post was originally published on LinkedIn. Click here to view the original post. The beginning of the year is a great time to take an in-depth look into your pay-per-click (PPC) accounts and assess its architecture. Much like an annual checkup with a doctor, it’s important to review every component of your account at […]
Whenever I’m pitching the value of paid search marketing aka pay-per-click (PPC), inevitably one of the greatest concerns people have is with the cost. They think that it’s too expensive to use Google Adwords or they’re addicted to getting free stuff and only want to focus on organic traffic. Although you do have to pay […]