My prediction is that 2017 is the year when artificial intelligence (AI) and machine learning go mainstream. Up until now they’ve essentially be trendy buzzwords thrown around by everyday people (including myself) and abstract concepts reserved for computer scientists and mathematicians. That’s changing. The mainstreaming of AI opens up a set of philosophical questions about […]
Last week I attended a talk given by Dharmesh Shah, Founder/CTO of Hubspot who spoke on the impact of machine learning and artificial intelligence has (or will have) on marketing. He mostly discussed the wide array of matters stemming from the ubiquity of advanced technology in marketing. The crux of his position was that A.I. […]
Back when I worked as a pay-per-click campaign specialist at a small agency, the meeting requests I received from platform sales people were few and far between. I didn’t have much in the way of capital or clout to sign up for a platform designed to make my job easier for a few grand a […]
One of the hottest topics of discussion in the world of search marketing is Google’s RankBrain machine learning system. Google recently confirmed that it uses RankBrain in all search queries it handles (2+ trillion per year) and that it ranks anywhere from the most important to third most important factor in ranking results for a […]
Several years ago I was declaring my disdain for “wearable technology” seeing it as complete information overload and jewelry for people lacking the self motivation to take care of themselves. Yet last fall I was won over by Fitbit’s simplicity, popularity, and upbeat marketing, so my wife’s Christmas present to me was a Charge HR. […]
Google announced several major Adwords enhancements last Tuesday that are sure to revolutionize marketing on the platform. Here’s my take on three that have the greatest opportunity for global-minded marketers.
Yesterday Instagram announced a change to the way posts are displayed marking a move away from a chronological user experience to one that is algorithm based. If you’re a user of the platform, you start to see what Instagram deems important to you first, rather than seeing what was posted most recently.
As search engine algorithms continue to adjust and place a greater and greater emphasis on user experience, the need for robust insight into how human beings, not robots or spiders, interact with the websites they visit. For many website owners, it can be difficult or intimidating to collect the information needed to gain true insight […]