So I’ve noticed that there have been several respectable people who have unfollowed me lately. I’m really not sure of the reasons the had for no longer getting my tweets. As a matter of fact, one got upset with me for unfollowing him several months ago (I did refollow him) and another I’ve had regular […]
I first heard of Michael Shoup about five months ago when I downloaded his single, Dying to Live, from Noisetrade. I tend to be the type who judges a book based on its cover (sorry I’m visually oriented!) and since the graphic for the single looked pretty cool, I gave it a listen. The song […]
I’ve noticed recently that one of the things a lot of social media, PR, and marketing consultants love to do is to point out the flaws of things they don’t like. I’m not talking about identifying the weaknesses of a rival firm and exploiting them to a client’s advantage. I’m talking about the consultants who […]
When companies try to leverage YouTube as part of their internet marketing campaign they generally do an amazing job of it or a completely awful one. There isn’t too much middle ground with web video content. You either have a video that is awesome or one that isn’t.
I’m not a prophet of internet communications and I don’t believe I’m God’s gift to social media, but I think it’s time that the social media community makes an account of itself. Over the last few years we’ve witnessed a revolution in internet communication followed by a huge influx of capital investment.
I recently sat down for lunch with Brad Ruggles, a web developer and designer, who is in the process of launching a new church in Westfield. We had a chance to discuss social media and its impact on a church’s marketing and came to the consensus that most churches have a difficult time with effectively […]
Last year Hubspot, an internet marketing firm in Boston, MA, began offering a web-based training program called Inbound Marketing University (IMU). The program aims to educate people on how to effectively leverage social media, search engine optimization (SEO), and digital media content to generate leads and increase sales.
More and more large corporate brands are seeing the value of their labels slowly diminish as the little guys continue to sweep up a greater share of the market. Quite frankly this is because the smaller brands do a better job of connecting with consumers. I’m hesitant to say that the dawn of the social media age […]