This past weekend, I was at my local Bureau of Motor Vehicles branch registering my car at my new address. This meant getting new plates. In Indiana, you have the option of getting a standard plate or getting a premium plate that is sponsored by a particular university or organization that operates in the state.
The history of the United States of America is a rich tapestry woven of threads from cultures from around the world. When one considers what might be distinctly American, one quickly realizes that it is impossible to find a static definition.
Yesterday, Purdue University, my soon to be alma mater, announced that it will be launching a new branding strategy during this weekend’s homecoming festivities called “Makers, All.” This new campaign is leaving many people puzzled as to what the point of the campaign is, what it means, and why it is necessary.
Implementing a new idea can be very risky, especially when it will impact something of significant value. Quite frequently there is no model or data available to predict what will happen when you implement. Oftentimes you will have to seek input on an idea elsewhere or rely on your own intuition to guess the outcome.