One of the hottest topics of discussion in the world of search marketing is Google’s RankBrain machine learning system. Google recently confirmed that it uses RankBrain in all search queries it handles (2+ trillion per year) and that it ranks anywhere from the most important to third most important factor in ranking results for a […]
Google announced several major Adwords enhancements last Tuesday that are sure to revolutionize marketing on the platform. Here’s my take on three that have the greatest opportunity for global-minded marketers.
Successful PPC management isn’t a product of luck, high-end software (sorry, Marin), or a huge team of people. It’s derived from immersion. Results come as a product of a deep understanding of the campaigns, how they interact with the marketplace (essentially a finger on the pulse), and a feel for the impact potential changes would […]
Yesterday Instagram announced a change to the way posts are displayed marking a move away from a chronological user experience to one that is algorithm based. If you’re a user of the platform, you start to see what Instagram deems important to you first, rather than seeing what was posted most recently.
As search engine algorithms continue to adjust and place a greater and greater emphasis on user experience, the need for robust insight into how human beings, not robots or spiders, interact with the websites they visit. For many website owners, it can be difficult or intimidating to collect the information needed to gain true insight […]
Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This particular step in the buying journey is known as the consideration or research stage. While consumers have been turning to outside sources for product information for a […]
Two weeks ago I had the privilege of attending Search Marketing Expo (SMX) Advanced in Seattle. There were a ton of great speakers sharing the latest industry trends, best practices, and more. One of the most memorable discussions at SMX centered around micro-moments, fragmented snippets of consumer behavior lived out when people turn to their […]
Technology has made international commerce more agile than ever before. An event planner in Atlanta can easily order wine from a vineyard in Italy and have it shipped to a conference in London. An auto mechanic in Switzerland can order parts from a manufacturer in Mexico and have them sent to Toronto. These transactions and […]