How To Build Your Pay Per Click Marketing Muscle Memory

Successful PPC management isn’t a product of luck, high-end software (sorry, Marin), or a huge team of people. It’s derived from immersion. Results come as a product of a deep understanding of the campaigns, how they interact with the marketplace (essentially a finger on the pulse), and a feel for the impact potential changes would […]

Quick Tip: Harness the Buyer’s Journey for Better Search Marketing

Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This particular step in the buying journey is known as the consideration or research stage. While consumers have been turning to outside sources for product information for a […]

Going International: Translate Your Content For Better Website Performance

Technology has made international commerce more agile than ever before. An event planner in Atlanta can easily order wine from a vineyard in Italy and have it shipped to a conference in London. An auto mechanic in Switzerland can order parts from a manufacturer in Mexico and have them sent to Toronto. These transactions and […]