Last week I attended a talk given by Dharmesh Shah, Founder/CTO of Hubspot who spoke on the impact of machine learning and artificial intelligence has (or will have) on marketing. He mostly discussed the wide array of matters stemming from the ubiquity of advanced technology in marketing. The crux of his position was that A.I. […]
We all know that meetings are ubiquitous in the post-industrial economies of the developed world. Collaboration serves as a currency within modern workplaces. Thanks to modern technologies like email and teleconferencing, professionals have more access to one another. This access has reduced the friction of holding meetings. Without much friction, meetings begin to lack purpose […]
My patience with uninvited solicitations from service vendors has officially worn out. You might be close to that point too. As a decision maker within my company’s marketing department, I am a magnet for solicitors with this mindset: “his company needs our solution! Let’s hit him up ASAP.” It usually goes like this: I get three […]
They’re dropping like flies. Macy’s. Sears. Sports Authority. Kohls. Who’s the next big big box retailer we’ll read about shuttering hundreds stores nationwide after yet another bad quarter? Regardless, who might be next (we can only speculate at this point), there’s a toxic combination that seems to plague each and every one of them. A […]
I decided to start the new year with another blog post about content marketing? Why? Because I really believe that it’s a fundamental component of a digital strategy for all businesses. I also believe that it’s something that businesses botch on a routine basis. That might be due to the fact that there’s no governing […]
Back when I worked as a pay-per-click campaign specialist at a small agency, the meeting requests I received from platform sales people were few and far between. I didn’t have much in the way of capital or clout to sign up for a platform designed to make my job easier for a few grand a […]
One of the hottest topics of discussion in the world of search marketing is Google’s RankBrain machine learning system. Google recently confirmed that it uses RankBrain in all search queries it handles (2+ trillion per year) and that it ranks anywhere from the most important to third most important factor in ranking results for a […]
Google announced several major Adwords enhancements last Tuesday that are sure to revolutionize marketing on the platform. Here’s my take on three that have the greatest opportunity for global-minded marketers.