A few weeks ago I was contacted by Megan Dougherty at Firepole Marketing and asked to review Danny Iny‘s new book Engagement From Scratch, which is all about building loyal audiences online. Although I love reading and reviewing books, I [...]
Posts Tagged ‘marketing’
5 Tips for Improving Your Landing Page
Landing pages are an extremely important part of a business’s website. They are the first thing a consumer sees when they click advertisements for your site. Unfortunately, this page is often the last thing they see too. In other words, [...]
Emotional Consultation: A Recipe for Failure
I’ve noticed recently that one of the things a lot of social media, PR, and marketing consultants love to do is to point out the flaws of things they don’t like. I’m not talking about identifying the weaknesses of a [...]
Evaluating Your Ideas
Implementing a new idea can be very risky, especially when it will impact something of significant value. Quite frequently there is no model or data available to predict what will happen when you implement. Oftentimes you will have to seek [...]
