Key Factors for Maximizing SEO Success on Baidu

Many are aware that international investment in China continues to increase. The standard of living and buying power of Chinese citizens exhibits a similar growth pattern. Furthermore, internet adoption and access rates in China have exploded creating the largest population of internet users in the world. This has piqued the interest of many international organizations […]

Marketers Must Become Strategic Architects of Newly Consumer-Owned Conversion Paths

It’s amazing how many organizations have marketing strategies that revolve around a single conversion point. Whether it’s a form submission, signing up for a trial, or visiting a brick-and-mortar establishment, many marketers obsess over these singular action points. The problem is that there are human beings behind these individual actions. As we know, human aren’t […]

What I Wonder About Artificial Intelligence’s Impact on Marketing

Last week I attended a talk given by Dharmesh Shah, Founder/CTO of Hubspot who spoke on the impact of machine learning and artificial intelligence has (or will have) on marketing. He mostly discussed the wide array of matters stemming from the ubiquity of advanced technology in marketing. The crux of his position was that A.I. […]

How to Fix Your Unproductive, Under-attended, and Downright Boring Meetings

We all know that meetings are ubiquitous in the post-industrial economies of the developed world. Collaboration serves as a currency within modern workplaces. Thanks to modern technologies like email and teleconferencing, professionals have more access to one another. This access has reduced the friction of holding meetings. Without much friction, meetings begin to lack purpose […]