This week Google announced that it was changing its search algorithm to fend off spammy sites from showing up on its SERPs. These changes were made in response to increasing criticisms of the search engine’s tendency to return irrelevant and [...]
Posts Tagged ‘google’
Social Media’s Plan B: Innovation
I’m not a prophet of internet communications and I don’t believe I’m God’s gift to social media, but I think it’s time that the social media community makes an account of itself. Over the last few years we’ve witnessed a [...]
Building an Innovative Culture
It’s pretty well understood and accepted that in a corporate environment innovation can’t be forced. However, there are legitimate ways to encourage it. Sure, there are plenty of tools technology has given us to be innovative, but ultimately creating the [...]
Inbound Marketing University
Last year Hubspot, an internet marketing firm in Boston, MA, began offering a web-based training program called Inbound Marketing University (IMU). The program aims to educate people on how to effectively leverage social media, search engine optimization (SEO), and digital [...]
