Marketers Must Become Strategic Architects of Newly Consumer-Owned Conversion Paths

It’s amazing how many organizations have marketing strategies that revolve around a single conversion point. Whether it’s a form submission, signing up for a trial, or visiting a brick-and-mortar establishment, many marketers obsess over these singular action points. The problem is that there are human beings behind these individual actions. As we know, human aren’t […]

How to Fix Your Unproductive, Under-attended, and Downright Boring Meetings

We all know that meetings are ubiquitous in the post-industrial economies of the developed world. Collaboration serves as a currency within modern workplaces. Thanks to modern technologies like email and teleconferencing, professionals have more access to one another. This access has reduced the friction of holding meetings. Without much friction, meetings begin to lack purpose […]

Quick Tip: Harness the Buyer’s Journey for Better Search Marketing

Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This particular step in the buying journey is known as the consideration or research stage. While consumers have been turning to outside sources for product information for a […]