I’ve been contemplating the term “brand” quite frequently as of recent and I have to say that it is a rather frustrating concept to accept and understand. You see brands, both personal and corporate, animate and inanimate, can be extremely [...]
Posts Tagged ‘branding’
Purdue Should Rethink Its New Makers, All Branding Campaign
Yesterday, Purdue University, my soon to be alma mater, announced that it will be launching a new branding strategy during this weekend’s homecoming festivities called “Makers, All.” This new campaign is leaving many people puzzled as to what the point [...]
Emotional Consultation: A Recipe for Failure
I’ve noticed recently that one of the things a lot of social media, PR, and marketing consultants love to do is to point out the flaws of things they don’t like. I’m not talking about identifying the weaknesses of a [...]
Evaluating Your Ideas
Implementing a new idea can be very risky, especially when it will impact something of significant value. Quite frequently there is no model or data available to predict what will happen when you implement. Oftentimes you will have to seek [...]
Stuck on personal branding? You must be lost.
I am not crazy about the term “personal branding.” I think it’s cliché and overused (especially by self-proclaimed social media experts.)
