As with any developing technology, some people hold misconceptions about PPC keywords. Some are completely false, while others are based on half-truths that simply need some clarification. While I can’t pretend that I’ve seen it all when it comes to misconceptions about pay-per-click (PPC) marketing, there are a few about keywords I want to address.
Note: This post was originally published on LinkedIn. Click here to view the original post. The beginning of the year is a great time to take an in-depth look into your pay-per-click (PPC) accounts and assess its architecture. Much like an annual checkup with a doctor, it’s important to review every component of your account at […]
So here’s my thinking. There are going to be hundreds of internet marketing articles published between now and mid February that will promise to provide you with magic bullet for success. Rather than bore you with another cliche marketing post, I figured that it would be both fun and useful, to do a post about […]
It’s no secret that Angry Birds is one of the most popular cell phone games ever created. It’s bright colors, simple yet challenging gameplay, upbeat music, and its cult following have allowed it to become a pop culture staple. If you don’t believe me, check out what cell phone service provider T-Mobile did with the […]
What is Orange Leaf? That was the question I was asking myself when I drove by one of the frozen yogurt shop’s Indianapolis locations. Before I learned that it was a frozen yogurt shop, I initially thought it was some kind of Asian fusion restaurant. Then I saw how many people would hang out in front of […]
Coming up with new ideas can be a very frustrating process for someone like me. It’s not because I have difficulty coming up with new ideas, but I often have a hard time growing them into projects and sticking with them when my passion for them is deflated. Have you ever looked at a successful […]
This past week I had an interview on the Boost CTR blog. Those folks invited me to discuss some of my opinions and ideas about PPC ad text. If you haven’t had a chance to check it out I’d encourage you to click this link: Ad Text Optimization With The Pros – Q & A with Steve […]
It’s 2011 and most people agree that social media has become a powerful tool for the dissemination of news, information, content, etc. Platforms like Twitter, YouTube, and Facebook have been instrumental in informing people, changing their hearts and minds, making them laugh and cry, and facilitating discussion. As we’ve seen in the past, major news […]