Quick Tip: Harness the Buyer’s Journey for Better Search Marketing

Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This particular step in the buying journey is known as the consideration or research stage. While consumers have been turning to outside sources for product information for a […]

Going International: Translate Your Content For Better Website Performance

Technology has made international commerce more agile than ever before. An event planner in Atlanta can easily order wine from a vineyard in Italy and have it shipped to a conference in London. An auto mechanic in Switzerland can order parts from a manufacturer in Mexico and have them sent to Toronto. These transactions and […]

Common Misconceptions About PPC Keywords

As with any developing technology, some people hold misconceptions about PPC keywords. Some are completely false, while others are based on half-truths that simply need some clarification. While I can’t pretend that I’ve seen it all when it comes to misconceptions about pay-per-click (PPC) marketing, there are a few about keywords I want to address.

5 Pay Per Click Account Items You’ve Gotta Review in the New Year

Note: This post was originally published on LinkedIn. Click here to view the original post. The beginning of the year is a great time to take an in-depth look into your pay-per-click (PPC) accounts and assess its architecture. Much like an annual checkup with a doctor, it’s important to review every component of your account at […]