Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This particular step in the buying journey is known as the consideration or research stage. While consumers have been turning to outside sources for product information for a […]
Technology has made international commerce more agile than ever before. An event planner in Atlanta can easily order wine from a vineyard in Italy and have it shipped to a conference in London. An auto mechanic in Switzerland can order parts from a manufacturer in Mexico and have them sent to Toronto. These transactions and […]
The constant evolution of digital marketing necessitates regular revision of what we define as a keyword. In the past, keywords referred to basic phrases that captured a theme someone might find interesting. If you recall the early days of AOL, well-known companies promote their “keyword” to help you find your content on that platform (Ironically […]
As with any developing technology, some people hold misconceptions about PPC keywords. Some are completely false, while others are based on half-truths that simply need some clarification. While I can’t pretend that I’ve seen it all when it comes to misconceptions about pay-per-click (PPC) marketing, there are a few about keywords I want to address.
Note: This post was originally published on LinkedIn. Click here to view the original post. The beginning of the year is a great time to take an in-depth look into your pay-per-click (PPC) accounts and assess its architecture. Much like an annual checkup with a doctor, it’s important to review every component of your account at […]
So here’s my thinking. There are going to be hundreds of internet marketing articles published between now and mid February that will promise to provide you with magic bullet for success. Rather than bore you with another cliche marketing post, I figured that it would be both fun and useful, to do a post about […]
It’s no secret that Angry Birds is one of the most popular cell phone games ever created. It’s bright colors, simple yet challenging gameplay, upbeat music, and its cult following have allowed it to become a pop culture staple. If you don’t believe me, check out what cell phone service provider T-Mobile did with the […]
What is Orange Leaf? That was the question I was asking myself when I drove by one of the frozen yogurt shop’s Indianapolis locations. Before I learned that it was a frozen yogurt shop, I initially thought it was some kind of Asian fusion restaurant. Then I saw how many people would hang out in front of […]