Back when I worked as a pay-per-click campaign specialist at a small agency, the meeting requests I received from platform sales people were few and far between. I didn’t have much in the way of capital or clout to sign up for a platform designed to make my job easier for a few grand a […]
One of the hottest topics of discussion in the world of search marketing is Google’s RankBrain machine learning system. Google recently confirmed that it uses RankBrain in all search queries it handles (2+ trillion per year) and that it ranks anywhere from the most important to third most important factor in ranking results for a […]
I was introduced to Tullian Tchividjian’s message back in 2013. At that time I was dealing with some significant disappointment in my life and needed a spiritual course correction. I took the unoriginal path of buying a few books to read, one of which was Tullian’s Glorious Ruin. Upon reading the book I found his […]
Google announced several major Adwords enhancements last Tuesday that are sure to revolutionize marketing on the platform. Here’s my take on three that have the greatest opportunity for global-minded marketers.
Successful PPC management isn’t a product of luck, high-end software (sorry, Marin), or a huge team of people. It’s derived from immersion. Results come as a product of a deep understanding of the campaigns, how they interact with the marketplace (essentially a finger on the pulse), and a feel for the impact potential changes would […]
Yesterday Instagram announced a change to the way posts are displayed marking a move away from a chronological user experience to one that is algorithm based. If you’re a user of the platform, you start to see what Instagram deems important to you first, rather than seeing what was posted most recently.
Take a moment and picture a large city with a memorable skyline that you’ve either called home or visited on a regular basis. Think about the skyline from the outside looking in and consider which buildings you visualize to the right or left of center.
As search engine algorithms continue to adjust and place a greater and greater emphasis on user experience, the need for robust insight into how human beings, not robots or spiders, interact with the websites they visit. For many website owners, it can be difficult or intimidating to collect the information needed to gain true insight […]