Google announced several major Adwords enhancements last Tuesday that are sure to revolutionize marketing on the platform. Here’s my take on three that have the greatest opportunity for global-minded marketers.
Successful PPC management isn’t a product of luck, high-end software (sorry, Marin), or a huge team of people. It’s derived from immersion. Results come as a product of a deep understanding of the campaigns, how they interact with the marketplace (essentially a finger on the pulse), and a feel for the impact potential changes would […]
Yesterday Instagram announced a change to the way posts are displayed marking a move away from a chronological user experience to one that is algorithm based. If you’re a user of the platform, you start to see what Instagram deems important to you first, rather than seeing what was posted most recently.
Take a moment and picture a large city with a memorable skyline that you’ve either called home or visited on a regular basis. Think about the skyline from the outside looking in and consider which buildings you visualize to the right or left of center.
As search engine algorithms continue to adjust and place a greater and greater emphasis on user experience, the need for robust insight into how human beings, not robots or spiders, interact with the websites they visit. For many website owners, it can be difficult or intimidating to collect the information needed to gain true insight […]
Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This particular step in the buying journey is known as the consideration or research stage. While consumers have been turning to outside sources for product information for a […]
Technology has made international commerce more agile than ever before. An event planner in Atlanta can easily order wine from a vineyard in Italy and have it shipped to a conference in London. An auto mechanic in Switzerland can order parts from a manufacturer in Mexico and have them sent to Toronto. These transactions and […]
The constant evolution of digital marketing necessitates regular revision of what we define as a keyword. In the past, keywords referred to basic phrases that captured a theme someone might find interesting. If you recall the early days of AOL, well-known companies promote their “keyword” to help you find your content on that platform (Ironically […]