Marketers Must Become Strategic Architects of Newly Consumer-Owned Conversion Paths

It’s amazing how many organizations have marketing strategies that revolve around a single conversion point. Whether it’s a form submission, signing up for a trial, or visiting a brick-and-mortar establishment, many marketers obsess over these singular action points. The problem is that there are human beings behind these individual actions. As we know, human aren’t […]

Can Artificial Intelligence Believe in God?

My prediction is that 2017 is the year when artificial intelligence (AI) and machine learning go mainstream. Up until now they’ve essentially be trendy buzzwords thrown around by everyday people (including myself) and abstract concepts reserved for computer scientists and mathematicians. That’s changing. The mainstreaming of AI opens up a set of philosophical questions about […]

Discovering and Developing Your Strengths For Your Own Happiness

Those living in developed countries tend to equate happiness with financial success. The more money you make, the happy you’ll become. Yet, more and more psychological research suggests that after reaching a certain level of financial success and stability, the benefit to one’s happiness brought about by increases in earnings is marginal at best. In […]

What I Wonder About Artificial Intelligence’s Impact on Marketing

Last week I attended a talk given by Dharmesh Shah, Founder/CTO of Hubspot who spoke on the impact of machine learning and artificial intelligence has (or will have) on marketing. He mostly discussed the wide array of matters stemming from the ubiquity of advanced technology in marketing. The crux of his position was that A.I. […]