What Google’s Search Algorithm Change Means for SEO

This week Google announced that it was changing its search algorithm to fend off spammy sites from showing up on its SERPs.  These changes were made in response to increasing criticisms of the search engine’s tendency to return irrelevant and unhelpful sites that were heavily coded to cater to the old algorithm.  Google has dealt with this issue by drastically improving the likelihood that original, authentic, and relevant content appears on its SERPs.  This obviously will have several impacts on SEO.

  • First, bloggers in particular should be happy because this change means that someone with a “better-optimized” site can’t copy your content to their site and rank higher than you.  Obviously when they do that, it’s plagiarism but since there’s really no governing body for the internet, site owners have to deal with those issues on their own.
  • Second, SEO firms (usually based overseas) that are guilty of reposting others content to build up their clients sites will now find that their methods become increasingly futile. For companies that have hired these agencies, I would highly recommend switching agencies sooner rather than later.
  • Third, Google has now demonstrated that they are willing to work to address the concerns of content creators.  In my opinion, this means that Google will be just as, if not more, receptive to changing its algorithm for the common good.  Site owners and SEO agents alike should continue to pay close watch on the steps Google takes as it continues to develop its algorithm.

If you are interested in tracking the changes Google continues to make to improve its SERPs, check out Google’s webspam team lead, Matt Cutts’ site.

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