How Pay Per Click Marketing is Like Investing In Hershey Chocolate

Whenever I’m pitching the value of paid search marketing aka pay-per-click (PPC), inevitably one of the greatest concerns people have is with the cost. They think that it’s too expensive to use Google Adwords or they’re addicted to getting free stuff and only want to focus on organic traffic. Although you do have to pay for the traffic you receive from paid search and the traffic does stop when you stop spending money, PPC has tremendous upside. PPC can be unique from other digital marketing tactics in that you get high quality visitors. These are people who’ve already expressed significant interest in the products and services you offer. Continue reading

The Artisan Soul Book Review

The Artisan Soul by Erwin McManus book coverFirst of all, I have to start by saying that I am a huge Erwin McManus fan. My friend Robbie introduced me to McManus’s preaching back in 2008 and ever since that time, I’ve been hooked. When I heard that The Artisan Soul, Erwin’s 9th book was coming out, I was immediately intrigued. Unlike many of his other books, The Artisan Soul, tackles something I’ve had a last preoccupation with: creativity. The jacket description of the book calls The Artisan Soul “a manifesto for human creativity and the beginning of a new renaissance.” While the claim of starting a new renaissance is definitely bold, it takes boldness to initiate change. Continue reading


Fashion is something you can see talked about all over the Internet. There are countless fashion blogs, YouTube videos, and photos highlighting some outfit or clothing item someone deems fashionable. When I’m thumbing through my Instagram app, particularly in the explore section, I see a lot of fashion posts. Many times I roll my eyes thinking “this is so materialistic.” Continue reading

The Most Beautiful Video of New Zealand Ever Made

I came across this video on Adventure Journal and it was just too good not to share. If there’s any kind of photography I love, it’s landscape photography. Throw time-lapses and aerial shots in HD into the mix and you’ve got something golden. Check out this time lapse/aerial video of New Zealand and I guarantee you’ll have a new found appreciation for creation. It’s safe to say the Lord of the Rings doesn’t do Mount Potts justice quite like this does.

The Waters of Greenstone from Nathan Kaso on Vimeo.

There’s Something About May In Indy

Until today it had been eight years since I had set foot inside the two and a half mile oval better known as the Indianapolis Motor Speedway. If memory serves me correctly, the last time was May 29th, 2005 to see the greatest spectacle in racing, the Indianapolis 500. The late Dan Wheldon won the 200 lap race that year cementing his status as a racing legend. I stopped going, quite frankly, because my grandmother was no longer able to go. Continue reading