Character is what is displayed when a person is faced with a situation that calls for action. The action required usually isn’t routine or formulaic however it can been a product of that person’s past experiences and their values which have significant influence on the situation. The situations are often challenging in nature. Character isn’t revealed or defined in friction-less environments where everything runs smoothly. On the contrary character is most apparent in turmoil, hardship, and conflict. Interestingly it is in those moments when character reveals its true beauty.
Ambition is the energy that fuels a core pursuit. This energy is not transferable to another person or thing. The source of ambition is unknown. Some believe it is self manufactured, others say it is triggered by an avalanche of events, and others believe it is bequeathed by a divine source. Yet this energy we call ambition is neither good nor evil; it is completely agnostic. Choice, however, is its bridle. How we choose to use ambition determines what we achieve. How will you use yours?
One of the hottest topics of discussion in the world of search marketing is Google’s RankBrain machine learning system. Google recently confirmed that it uses RankBrain in all search queries it handles (2+ trillion per year) and that it ranks anywhere from the most important to third most important factor in ranking results for a given query. Outside of those facts, there’s very little about the system that’s set in stone, at least to those of us working outside of the walls of Google. Consequently many SEOs are asking how to optimize for it, which is where the discussion seems to spiral into a whirlwind of hype and speculation. So how do we react to the increasing presence in the search landscape without falling victim to the hype and making a bigger deal of something that really might not be a big deal? Continue reading
I was introduced to Tullian Tchividjian’s message back in 2013. At that time I was dealing with some significant disappointment in my life and needed a spiritual course correction. I took the unoriginal path of buying a few books to read, one of which was Tullian’s Glorious Ruin. Upon reading the book I found his message of the freedom found in God’s inexhaustible grace to be a catalyst for spiritual growth in my life. I then checked out his sermon podcasts and quickly became engrossed in his content. While I wouldn’t say I idolized Tullian, he was certainly influential enough to cause me to tell others to check him out. Continue reading
Successful PPC management isn’t a product of luck, high-end software (sorry, Marin), or a huge team of people. It’s derived from immersion. Results come as a product of a deep understanding of the campaigns, how they interact with the marketplace (essentially a finger on the pulse), and a feel for the impact potential changes would have on the account. Regardless of the product, service or company being marketed, these capabilities take months, if not years, of PPC management experience to refine and master. Continue reading