The constant evolution of digital marketing necessitates regular revision of what we define as a keyword. In the past, keywords referred to basic phrases that captured a theme someone might find interesting. If you recall the early days of AOL, well-known companies promote their “keyword” to help you find your content on that platform (Ironically not too dissimilar to the way hashtags are used today). Continue reading
Let say you’re trying to use paid search ads promote physical therapy services solely to people who are claiming workman’s comp. Essentially you must reach a group of people who meet a specific requirement. You know the value paid search has in reaching and converting people like those in your target audience, but you have no idea how to limit your reach to people who meet that requirement. Continue reading
As with any developing technology, some people hold misconceptions about PPC keywords. Some are completely false, while others are based on half-truths that simply need some clarification. While I can’t pretend that I’ve seen it all when it comes to misconceptions about pay-per-click (PPC) marketing, there are a few about keywords I want to address. Continue reading
NBA Legend Karl Malone recently gave a pretty eyebrow-raising interview which is currently getting quite a bit of attention. Most of that interest centers on the comments he made about fighting former teammate, Kobe Bryant, but what I want to look at is what he said about the use of analytics in sports. Continue reading
Note: This post was originally published on LinkedIn. Click here to view the original post.
The beginning of the year is a great time to take an in-depth look into your pay-per-click (PPC) accounts and assess its architecture. Much like an annual checkup with a doctor, it’s important to review every component of your account at least once per year. While most marketers make regular optimizations to their campaigns and habitually analyze statistics, some get tunnel vision and forget to look at the whole picture. In doing this, they run the risk of losing out on valuable traffic or missing inefficiencies that damage ROI. Continue reading
As much as it pains me to admit, this post is partially about Kim Kardashian. Yesterday, I came across an article on USA Today about a recent event at Thai orphanage involving the ever-controversial Hollywoodite. Kim was visiting the orphanage as part of a taping for her show (no doubt to portray herself as philanthropic) and became infatuated with a 13 year old living there. The infatuation was so strong that Kardashian apparently asked the teenage girl if she would like to come live with her. The proposal was promptly turned down. As the USA Today columnist wrote (very effectively I might ad), the scenario was akin to a billionaire (who can’t speak English) dropping by a U.S. group home, selecting his favorite teen and offering to become the child’s dad. Continue reading
At some point in adulthood, usually after you complete the highest level of education you intend on pursuing, life speeds up and memories seem more distant. When I look at the list of video parts below, I think to myself, “I can’t believe that was 11 years ago.” (2003 was a great year for skate videos) The funny thing is that I’ll go to the skatepark now and there will be kids there who weren’t even born when these parts came out. It just goes to show that time flies. Nevertheless, they are classics in my book and are a must watch for any skateboarder. Continue reading